The Most Confident Version of You is Waiting in One of Our Chairs
Where world-class talent meets a space that feels like home,
where exceptional hair isn’t a goal - it’s inevitable.
1395 N Main St, Randolph, MA 02368
YOU’LL NOTICE SOMETHING DIFFERENT THE MOMENT YOU WALK IN.
You’ll notice something different the moment you walk in.
THE LOFT @ la novita salon is guided by a shared philosophy:
that the best results are never about individual recognition,
but collective excellence.
Here, collaboration isn’t a trend, it’s our culture.
Every decision is made with intention, care, and respect for what serves you best.
At THE LOFT, you don’t have a stylist.
You have a dedicated team, a circle of talent, perspective, and artistry, working together seamlessly to support your needs, your lifestyle, and your vision.
Clients travel 60–90 minutes to sit in our chairs because this experience isn’t transactional. It’s restorative.
A transformation shaped around your life, your routine, and it shows in the confidence you carry when you leave our doors.
You come first.
Not as a promise, but as a principle.
OUR STORY
WHERE EXPERTISE MEETS HEART AND LUXURY
Annemarie Masciarelli has spent years mastering one thing: how to build a salon team where exceptional talent and genuine care coexist.
She opened the award-winning La Novita in 1993 with her late husband Anthony. What started as a single salon became a legacy. They built a culture that felt different. Stylists who collaborated instead of competed. Staff who are family, and clients who became friends.
The industry noticed. La Novita earned Platinum Focus Salon Status as one of the highest-grossing retailers in the country.
But the real wins happened quietly. In the stylist who finally felt confident. The client who left glowing. The team members who stayed for more than a decade.
In 2025, Annemarie moved and opened THE LOFT @ la novita. Same vision, elevated experience. World-class artistry in a space where collaboration and creativity thrive. Decades of expertise distilled into one clear promise: you'll feel the difference the moment you walk in.
This is what happens when someone spends years getting it right.
Welcome to THE LOFT @ la novita.
OUR SERVICES
At our salon, every service is tailored, because every guest’s hair tells a different story. We believe luxury begins with clarity. Before any service, you’ll receive a personalized consultation and a transparent price estimate based entirely on your unique needs and goals. No surprises, ever.
NEW GUESTS —
BEGIN YOUR JOURNEY
Book a consultation so we can learn about your goals, your lifestyle, and the experience you’re hoping for. This is where we begin to understand what will make your time with us feel exceptional.
Your stylist will guide you through a thoughtful, personalized plan designed around your hair, your routine, and the results you want to see. Every detail is tailored so you feel fully supported and beautifully prepared for your visit.
From the moment you arrive, our team takes care of everything. You’ll receive attentive, luxury-level, collaborative care throughout your service so you can relax, enjoy the experience, and leave feeling elevated and confident.
TEXT The Front Desk: 844-637-3500 to get started.